About Modus
Modus is a weekly newsletter for family-office professionals.
It is sent on Friday afternoons and always includes exclusive or original reporting about investment management, the software and service providers offices rely on, and more.
Importantly, Modus is also a truly independent media company, which empowers it to do impartial, assertive journalism that other organizations can’t or won’t.
Who owns Modus?
Modus was founded in November 2024 by Michael Thrasher, a longtime financial journalist based in New York City. He bootstrapped the company and is the sole owner, a deliberate choice to ensure journalism remains its priority.
Importantly, Modus only generates revenue from clearly marked ads and, potentially in the future, events. It does not accept referral fees from recruiters, capital raisers, or investment firms, and does not consult for family offices or related businesses—and it never will.
Most other family-office publications and their owners (if known) cannot say the same.
Can I advertise in Modus?
Yes. Like other news publications, Modus is supported by
advertisers. The company thoughtfully selects those sponsors,
and they will never affect who or what Modus covers.
More information about advertising is available here.
Does Modus accept contributors?
Modus only publishes work by professional journalists and other writers (it has published poetry in the past).
Opinion essays are considered but must be exceptionally strong.
If you’re interested in contributing to Modus, here’s how to pitch ideas and what you can expect.
