Newsletter · · 9 min read

The Next Chapter of Tamarind Learning

The education platform is offering 20 families a $100,000 lifetime subscription and raising capital to develop an AI platform.

The logo for Tamarind Learning, an education platform used by single-family offices and wealth managers.

Tamarind Learning, the online education platform affiliated with the family-office consultancy Tamarind Partners, is offering a limited number of lifetime subscriptions and has begun raising a $5 million round of capital to continue its growth and develop an artificial intelligence platform.

In 2006, Kirby Rosplock’s wealthy family sold the gargantuan Florida ranch they had owned and operated for nearly a century, and she and her husband founded Tamarind Partners. They were successful at consulting family offices on governance and other decisions, but families continually wanted more advice as they grew and time went on, and the consultancy couldn't meet all their needs or scale sufficiently, Rosplock told Modus.

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In 2019, they created Tamarind Learning, an online platform to fill those gaps. “Families needed something they could go back to and reference. They needed something that they could use just in time,” before a critical phone call or meeting, Rosplock said. 

And now, Tamarind has expansion plans. 

To continue growing its client base, improving its educational content and developing an accompanying AI platform, Tamarind is offering families a lifetime subscription and raising investment capital.

The “Founder’s Package” will be offered to only 20 families, who will receive 20 lifetime licenses to the entire Tamarind Learning platform. It will cost a one-time $100,000 fee, which Tamarind says is a great value (buying 20 group licenses over 20 years would cost $1.16 million). Families that want additional licenses for relatives or their advisors will pay an additional $5,000 per person.

That cost for a learning platform might sound steep, but top performance coaches and attorneys can charge well over $1,000 per hour, and the cost of being unknowledgeable and making poor decisions could be financially and emotionally devastating to a family. Tamarind says its content and its ability to customize the platform for each family and certain members make it worthwhile.

For example, families asked for materials related to prenuptial agreements; how to consider them, how to broach the topic with a member of the family, with a partner and more. Tamarind created those, and now any user can access them on the platform as needed. Other topics include stewardship, family meetings, trust responsibilities, choosing and appointing trustees and others. Families have also asked about courses that improve and test critical thinking and decision-making skills. 

Choosing successors and family leaders is top of mind for wealthy people with family offices; 57% said that preserving values, governance and legacy were key objectives, and 27% said they needed additional support to address those things, according to a survey of 333 single-family offices from 30 different countries by J.P. Morgan Private Bank last summer. 

Younger family members “never get the handbook on what they're supposed to know, how they're supposed to orient, how they're supposed to engage. We put in the foundation of the house, so to speak,” Rosplock said.

Tamarind Learning has over 1,600 users in its system, and more than 600 are active on the platform, the company said. The size of the family offices, both in terms of their wealth and the number of family members they serve, is rising. Most that are customers oversee between $500 million and well over $1 billion in wealth. 

Additionally, more multifamily offices and wealth management firms are interested in advancing pilot programs, which is one reason Tamarind is raising capital. The company's goal is to raise a $5 million round, but it’s being choosy about who the other stakeholders will be. Rosplock and her husband bootstrapped the company and are currently the only owners.

“The reason we've kept it under our control, under our financial umbrellas, is because we did not want to take on capital that would drive us to have to put ads into our platform, or have to take sponsorship dollars. We're being very discerning,” Rosplock said. No experts pay to contribute to Tamarind, and the company does not compensate them. Tamarind also does not accept any referral fees.

New capital will also be used to build an AI sister platform that can unlock dependable information from Tamarind Learning in new ways. Tamarind has more than a dozen full-time employees and also plans to hire more.

Preston Root’s family became exceedingly wealthy over the course of the 20th century, after their glass business won the design competition for Coca-Cola’s first bottle, leading to a decades-long partnership with the drink company. Today, his family’s office supports just shy of 50 members, and they use Tamarind Learning across all their generations. Office employees use it, too, he told Modus.

“You don't understand family dynamics in an enterprise setting until you have been shown the basics of how complex it may become. [Tamarind] delivers that foundational understanding. This is a tremendous value to our entire network of associates, as they have a better understanding of what makes us ‘us,’” Root said.

According to Rosplock, more and more families aren’t just recognizing that, they are taking action.

“They don't have a solution set for it. And that's festering in their worlds,” she said. “I want to impress upon the fact that it's like going to the gym or starting a new routine, as soon as you take one little step, it doesn't feel that painful.”

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